Roughly $15 billion dollars are spent on Facebook ads every quarter and nearly 2 billion people see ads on Facebook every single day. With numbers like that, it is no surprise that businesses are flocking to the social network for their advertising needs.
While Facebook is pretty simple to navigate on its own, the ad platform is anything but. There’s so many places to click, different levels within the ad accounts, and the whole thing just looks overwhelming and complicated.
Trust me, I get it! The good news is, once you know what you’re doing and where to look for things within the ad platform, Facebook ads get a whole lot easier!
And because the people at Facebook are so awesome, they offer Facebook Blueprint, which is a FREE way for anyone to learn Facebook ads. All you need is a Facebook profile!
What Is Facebook Blueprint?
Blueprint is Facebook’s online learning platform. It contains short lessons and a variety of courses so that you can focus only on what you need.
Its covers everything from how to make an ad, understanding the ad policies, and targeting your audience to more advanced strategies like mastering pixel analytics and optimized ad buying. There is literally something for everyone at every level!
Facebook Blueprint is completely self-paced and is designed for you to only do the lessons that you need. You are not supposed to do them all (unless you are opting for the certification), so there is no way that you can ever fall behind.
But speaking of that certification, Facebook does offer a Blueprint certification, but most people don’t need to do this. This is designed primarily for digital agencies and professional marketers, but even most of them don’t have the certification either!
Think of Blueprint as a resource. If you get stuck on something or have some extra time and want to learn a little more, then dive in. But if you’re pressed for time, no worries! It will be there whenever you get back to it.
Why Is Facebook Blueprint The Best Way To Learn Facebook Ads?
1. It’s free. It will not cost you a dime (unless you want to go for the certification).
2. It’s accurate and updated frequently – it comes from straight from Facebook after all!
I can’t say enough about these top two reasons! These two things alone make Facebook Blueprint stand out against other Facebook ad courses.
3. It’s very convenient and you can do it on the go! You can fly through a single lesson in about 5 minutes and you can access all of the courses from any of your devices.
4. It lets you focus only on what you need. You can jump around and do only the courses that fit your situation and progress. You don’t have to complete one course before moving on to the next.
5. It provides personalized support, transparency with the updates, and certification options to help you troubleshoot and further your skill set.
Getting Started With Facebook Blueprint
If you need to learn about Facebook ads, or just have a quick question about Ads Manager, the algorithm, or targeting your audience, then Blueprint is a pretty awesome free tool.
Getting started is super simple also! Just make sure you are logged into your Facebook accounts (which you most likely are anyway) and visit https://www.facebook.com/business/learn. From there, you will be able to start your first lesson or browse all of the Blueprint courses.
With roughly 2 billion people exposed to Facebook ads on a daily basis, the opportunity for growth is huge! But Facebook ads can be very tricky, especially if you are just starting out.
Facebook Blueprint is not only free, and self-paced, but it is also completely accurate and updated frequently so it never goes out of date when something changes. Thanks, Facebook!
Because there are so many benefits of using it, Blueprint is the best place to learn Facebook ads, especially if you are just getting started!
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